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how not to thank a customer
Recently, a firm I use made a big mistake. I was inconvenienced and unhappy. They fixed the problem (eventually), and sent a Starbucks gift card. I went to starbucks this morning and used the card....
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considering generational issues in sales
Anna Liotta writes here about paid time off and how different generations in the workplace perceive this issue. I would love to hear more about how different generations perceive sales messages. If we...
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mad libs valentine’s day card creator
Click here to see the American Stationery mad libs Valentine’s Day card creator. Simple, effective concept- your sweetie needs a card, you don’t want to get them the same thing every year, and this...
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landing page article
in the Snohomish County Business Journal here “Savvy online marketers use landing pages to increase conversion rates in their online campaigns. Simple design combined with continual testing gives...
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kelly smith at nwen, partner at curious office
Kelly Smith, founding partner of Curious Office, spoke at NWEN today on the first six months of a startup. Big ideas- 1. Most of your stress will be about people. (IE, don’t worry about the tech so...
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the portent client matrix
Read my post on the Portent blog on the Portent Client Matrix to see what kind of client you are. Complete with a handy dandy 2×2 matrix!...
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quoted on adage
AdAge asked bloggers what technology in 2008 marketers should be thinking about most. They posted my response: —— Search marketing. This includes search engine optimization, search engine marketing...
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smart blogging at holland america
How do you promote cruises nowadays? Try blogging about a ship as it is being built. At www.eurodamnews.com Holland America shares with you the incremental building and design of the new Eurodam cruise...
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portent client matrix published in business journal
How do you best use outside help for online marketing? Know what you need before you call! See the article here.
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Email send time optimization
How do you know when to send an email to your clients? Mostly companies just guess. Some listen to where a person lives and emails them taking their time zone in to mind. We’ve solved this problem with...
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